The Wrong GYM

Being wrong has never felt so right — Duccio Calamai, Founder @thewronggym Bali.

The Wrong Gym founder has crafted a pre-eminent boutique fitness experience in Bali that rivals anything London, New York, LA, Miami or anywhere else on the planet has to offer in terms of gym space, recovery zones & community.

How? He just thinks differently. Bucking the trend of using social media to promote this new business, he did the opposite. No “influencer” collabs. No big SocMed campaigns. Instead he chose a “word-of-mouth” approach that has yielded him a cohort of members, or “Wronguns”. A genius move, as high demand has meant limiting entry; unheard of at any gym I know.

Why? He & his team have created an exceptional gym environment. Designed like no-other: slick, avant-garde, contemporary art gallery vibe, filled with top-tier gym equipment; air-conditioned indoors, tropical weather outdoors & rooftop! This has attracted a community of likeminded individuals who just “want to be better” in all aspects of their lives. A place where a mix of entrepreneurs, models, fitness experts, DJ’s, digital nomads, ex-pats & a local Balinese crew congregate, which makes for conversation in the recovery zones extend beyond just “comparing squat technique!”

Furthermore, the team’s tireless efforts to keep the space spotless, always improving, upgrading & open to new suggestions makes their business leapfrog “only selling gym passes”. Their meticulous attention-to-detail has helped create a very special space, & as planned, word got round, which is commanding the attention of many. Yet, the founder is humble enough to pick-up discarded towels & help his staff clean-up too #legend

The recovery area has a contemporary Zen cafe, outdoor pool, cold plunge, sauna & steam. There’s access to well versed knowledge-leaders in the realm of fitness, a rotating roster of classes supported by regeneration programs & private training sessions, all designed for a full-suite impact on one’s health & wellness regime. For sure, I’m a fully fledged “WRONGUN” & I can’t wait to get back, IF THERE’S SPACE!